In a historic world first, Royal Salute becomes the first brand to take up residency in the iconic Tower of London, as we unveil our spectacular new brand home, dedicated to telling the story of Royal Salute’s unique connection to the British Monarchy. 

Housed in the 13th century Martin Tower, Royal Salute’s exclusive tasting room is home to one of the world’s most prestigious and exclusive whisky libraries. The ‘Treasures Collection’ features the most precious Royal Salute blends crafted since our inception in 1953, many of which are available to sample by invitation only. This extensive range of whiskies provides guests the rare opportunity to sample and compare expressions across the breadth of Royal Salute’s extensive range, creating their own bespoke tasting.

As guests enter the space, they are immersed in the wonder of the Royal Salute Kingdom, with intricate illustrations referencing the 62 Gun Salute and the history of the Martin Tower adorning the walls, and tactile furnishings oozing luxury and elegance. 

The striking centrepiece of the space is an interactive digital tasting table, around which guests can enjoy a guided tasting of the 62 Gun Salute Collection, embarking on an immersive sensory journey with the latest surface technology.